Realityworks Employee Spotlight: May Edition

Meet Casey Kooiman, Realityworks’ International Business Consultant

Casey Kooiman was born and raised in Wisconsin Dells and later moved to Hammond, WI, at the age of 12. She spent seven years in Washington, DC, where she studied at American University and later worked as an International Market Specialist in the automotive industry. Casey’s fondest memory of DC life was when she worked in the media department for the Washington Capitals.

“I attended all of their home games and would get to go to the locker rooms after the games to interview some of the best players in the league,” she explained.

As a self-proclaimed Midwesterner, Casey moved back to Wisconsin in 2012. She lived in Milwaukee for three years before relocating to Eau Claire for her position with Realityworks.

“I handle just about everything pertaining to selling our products abroad whether it be working with our many distributors, lead generation, researching new markets, etc.” she said.

Working with our international distributors is her favorite part of working with Realityworks, Casey explained, because they are all incredibly unique.
“We have our small, mom-and-pop type shops like Virtual Parenting (Australia) and Babybedenkzeit (Germany) to our larger partners like Camera Mundi (Puerto Rico) and Studica (Canada & Nordic),” said Casey. “I am privileged to have the opportunity to work with them on a regular basis, whether it is via Skype or in-person.”

Casey has found the international travel to be the most interesting part of her job.

“I can’t get enough! For as long as I can remember, I’ve had a passion for learning about and experiencing new cultures, particularly when it comes to cultural differences in how one does business,” Casey explained. “I’m always reading The Economist for world news updates, asking our distributors and international friends about their perspective on world events, and of course immersing myself in the culture when I do have the opportunity to travel.”

As for a favorite Realityworks product, Casey’s is RealCare Baby.

“When I explain where I work to family, friends (both domestic and international), and business contacts, they may not always know the name Realityworks, but they almost always know about RealCare Baby,” she explained. “RealCare Baby is where the company began, it provides a great segue to explaining our mission and it is darn cute too!”

Leave a Reply

Your email address will not be published. Required fields are marked *

Realityworks