Trade Up & Go Green: How our RealCare® Baby Trade-In Program Impacts the Environment

By Emily Kuhn, Realityworks Marketing Communication Specialist

Here at Realityworks, we are constantly looking at the impact of and waste produced by our products and reevaluating as needed to determine where improvements can be made. Why? We believe that it’s our responsibility as a company to help make the world a better place, and we work to accomplish this through our programs and our everyday actions.

Those actions include redesigning products in the middle of a life cycle when needed, and rewarding customers who return old products to us for recycling.

For example, the latest generation RealCare® Baby 3 relies on rechargeable batteries for operation rather than alkaline ones. This redesign has not only saved customers money but also reduced the use and disposal of more than 192,000 C batteries per year.

Additionally, the design of new RealCare Babies allows programming to be done on a computer rather than a hand-held unit, reducing unnecessary plastic and electronic materials. This eliminated over 2,000 standalone boxes per year – a dramatic reduction of approximately 2,000 pounds of plastic and electronics waste annually.

Furthermore, our current RealCare Baby Trade-Up Program offers customers the chance to earn up to $50 in credit towards the latest generation RealCare Baby 3 for every old model they trade in. We even offer an additional reward for those who physically mail their infant simulators to us for recycling!

Through this program, we have recycled more than 250,000 pounds of materials to date – some of which has been used to make recycled lawn chairs! It’s definitely proven to be a successful way of collecting and properly disposing of unused materials that may have ended up in a landfill.

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Our mission clearly states that “our community, country, and planet can look to us as responsible corporate citizens,” and our RealCare Baby Trade-Up Program is just one of the ways in which we strive to achieve that mission. Click here for details about our trade-up program and learn how your old Babies can earn credit and help you go green.

What do you do to help ensure your programs and actions are environmentally sustainable? Share your stories and ideas in the comments below.

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