Realityworks® Announces the 25th Birthday of RealCare Baby®, the World’s Most Advanced Infant Simulator

The robot baby that launched a learning solutions company has impacted over 10 million students in the last 25 years

realcare baby birthdayEAU CLAIRE, Wis. – July 31, 2020 – Realityworks, Inc., a leader in the development of innovative learning aides for skills training, announces the 25th birthday of RealCare Baby, the company’s flagship product and world’s most advanced infant simulator. In the 25 years since Realityworks founders Rick and Mary Jurmain created the very first RealCare Baby (then Baby Think It Over®), this famous infant simulator has been incorporated into over 32,000 educational and social service organizations around the world to help over 10 million young people develop important career and life skills.

“Our company was founded with a mission to improve the human condition around the globe by enabling educators to show the probable outcomes of behavior and choices. RealCare Baby was and continues to be a perfect example of that mission,” said Timm Boettcher, Realityworks President & CEO. “Thanks to feedback from educators and countless technological advancements over the years, RealCare Baby has helped 10 million students learn the value of making healthy choices and develop important child care career skills.”

In the mid-1990s, Baby Think It Over was a unique tool that students could “care” for by plugging a key into its back when the simulator was fussy. It required more attention than an egg or flour sack, which was traditionally used in classes, but did not need to be rocked, fed or changed. Today, RealCare Baby is a sophisticated learning aid used in Family and Consumer Sciences (FCS) and Health Science programs across the globe to teach important life and job skills. RealCare Baby® 3 cries for care 24/7 and tracks specific care and handling events as well as neglect and abuse. It can be programmed wirelessly and produces detailed post-simulation reports teachers can use to have engaging conversations with students about the realities of caring for infants.

As part of RealCare Baby’s 25th birthday celebration, Realityworks has partnered with the American Association for Family and Consumer Sciences (AAFCS) to support the organization’s FCS Public Awareness Campaign.

“Today, the critical need to focus on the science and art of living and working well could not be more evident,” said Carolyn Jackson, CFCS, AAFCS CEO & Managing Director, Alliance for FCS. “The new AAFCS public awareness campaign will tap into this moment, not just to communicate the need for our content in today’s new normal, but to make Family and Consumer Sciences a household name for many years to come.”

RealCare Baby is part of a line of educational products and programs designed to bring real-life scenarios into the classroom and give students a hands-on approach to skills training. Recently named the Overall Career Prep Company of the Year by the EdTech Breakthrough Awards, Realityworks offers learning tools and standards-based curricula for a variety of Career & Technical Education (CTE) programs, including FCS, welding and trade skills, agriculture, health and human services, health sciences and more.


For more information on Realityworks’ products and programs for Career and Technical Education, visit realityworks.com

About Realityworks, Inc.

Established over 20 years ago, Realityworks, Inc. is dedicated to creating experiential learning tools that engage students, help educators teach needed skills and provide career exploration opportunities. Realityworks comprehensive learning solutions combine curriculum with hands-on learning tools, student activities and assessments to create innovative classroom-based learning environments that make a difference. These solutions are used in middle, secondary and post-secondary schools to address a variety of Career & Technical Education pathways, including health & human services, health sciences, welding and trade skills, agriculture education, sex education and more. With simulators in more than 70 percent of U.S. school districts and programs in more than 90 countries around the world, Realityworks has made a worldwide impact on the lives of youth all over the world. For more information, visit www.realityworks.com, or call toll-free 800-830-1416.

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