Branding Guidelines

The Product Branding Guidelines are to be used on all applicable products to ensure consistency in branding and look feel of our products. Our goal is to give the customer quality products that are easily identified as a Realityworks product. Use this information only as a guide and know exceptions may occur. The Realityworks Lead Designer is the controller of this information.

Product Development Design Standards

This link will take you to another page where specification documents are held to provide information on standardized product design elements.


The Realityworks Logo

There are several versions and variations of the Realityworks®, Inc. logo. All are to be used only as intended, without modifying colors or proportions.

Spacing

The Realityworks logo (all versions) should have spacing around it and any accompanying content that is equal to the height, squared, of the “s” in whatever scale the logo is sized to (see examples above).

Size

The Realityworks logo shall never be displayed smaller than 3/4” (1.905 cm) wide on any printed materials.
This ensures that “Live it. Learn it.” is readable.

Colors

The main colors of the logo are black and orange. Each version can be displayed in black with an orange star, black, reversed white or reversed white with orange star. In each scenario the background color should be taken into consideration and the option with the most contrast should generally be used.

Realityworks Logos – Download


Company Colors

The colors below are approved to differentiate products and product categories and to highlight callout information.

The Realityworks brand colors (black and orange) should be used throughout all marketing materials.

The other 4 colors below are considered callout and/or categorization colors and should be used to differentiate areas within catalogs or multi-product marketing materials (see the four areas of interest categories below). Each of these colors should be used in a consistent manner across each product line.

Note: The area of interest icons are not trademarked and are only used to help differentiate each category. These icons can change depending on what the company is trying to highlight. The same goes for the texture background overlay.

Example of brand colors in action

Realityworks – Black (including shades of gray)
CMYK: 40,30,30,100
RGB: 0,0,0
Realityworks – Orange (Pantone 144)
CMYK: 2,33,100,0
RGB: 241,138,33
Trade Skills – Gray (Pantone 425)
CMYK: 0,0,0,80
RGB: 88,89,91
Health Science – Burgundy (Pantone 7622)
CMYK: 26,95,97,20
RGB: 159,43,26
Agriculture – Green (Pantone 370)
CMYK: 40,0,100,50
RGB: 92,122,28
FCS – Blue (Pantone 285)
CMYK: 92,50,3,1
RGB: 0,115,181
Callout – Sky Blue (Pantone P Process Cyan)
CMYK: 100,0,0,0
RGB: 0,153,234


Font Usage

The standard font used throughout all marketing materials is Myriad Pro. All variations of Myriad Pro are acceptable and should be used in a consistent manner across all materials.

Adobe Garamond Pro is also used as a secondary font. This font should never be used in header or subheader copy. All variations are acceptable.

Arial is used in the signature area on all printed materials as a slight differentiator from informational copy. This includes the contact information, copyright, part number and development date within the signature (generally displayed on the back or very bottom of marketing print materials).

Web friendly sans-serif fonts should be used throughout all online marketing.


Product Branding

Each product should be branded with the Realityworks logo and accompanied by the product name prominently displayed in the most highly visible area. If the item has a product specific logo, that should be displayed in the most prominent location with the Realityworks logo included along side or on another easily visible location.

Information to be displayed on the product:

1) Product name

• Myriad Bold font type (a minimum of 12 pt font)

2) Realityworks logo

• The Realityworks logo should be no smaller than 3/4″ (1.905 cm) wide and no larger than 10″ (25.4 cm) wide

• The logo should not be stretched or altered in any way

3) Realityworks website address: www.realityworks.com

• Myriad Bold font type spanning the length of the Realityworks logo

• This should accompany the Realityworks logo whenever possible

Notice: This information should always be displayed in this order (top down or left to right).

Placement of branding or branding label:
1) Determined by the available space on each product

2) Whenever possible this information should be displayed on the front/customer facing side of the product

3) Branding information on a stand/base should be placed on the front left corner (see fish model image below)

4) If there is not adequate flat surface, the label can be wrapped around a curved surface

Notice: The logo spacing rules (see The Realityworks Logo above) should apply to the logo on the label and any information surrounding the edges of the label. The height of the Realityworks “S” should also dictate the spacing around the label edges.
Label templates are available for download below.

Realityworks Label Templates – Download


Storage Container/Case Branding

Each product accompanied by a storage container should be branded in a consistent manner.

Placement of the branding or branding label:
1) Determined by the available space on each container

2) This information should be displayed on the front/customer facing side with the bottom of the logo towards the opening flap or zipper

3) If the container has a carrying handle the logo should be flipped and face the opposite side so it is displayed upright when the customer is carrying the case

4) Branding information should be centered on the top/largest flat surface of the container (see examples above)

Notice: This information should always be displayed in this order (top down or left to right).

Information to be displayed on the branding label or printed area (or combination):

1) Realityworks logo

• The Realityworks logo should be no smaller than 3/4″ (1.905 cm) wide and no larger than 10″ (25.4 cm) wide
• The logo should not be stretched or altered in any way

2) Product name

• Myriad Bold font type (a minimum of 12 pt font)

3) Realityworks website address: www.realityworks.com

• Myriad Bold font type spanning the length of the Realityworks logo

• This should accompany the Realityworks logo whenever possible

Notice: This information should always be displayed in this order (Realityworks logo first).

Realityworks Container/Case Label Templates – Download


Shipping Carton Branding

Each product shipping container should be branded in a consistent manner.

Placement of the branding or branding label:
1) Determined by the available space on each shipping container

2) Branding information should be centered on the largest flat surface of the container (see examples above)

3) This information can be applied to the shipping container by direct print or labels (see artwork download below)

Information to be displayed on the branding label or printed area (or combination):

1) Realityworks logo

• The Realityworks logo should be no smaller than 3/4″ (1.905 cm) wide and no larger than 10″ (25.4 cm) wide

• The logo width should never exceed 3/4 of the panel width

• The logo should not be stretched or altered in any way

3) Realityworks phone numbers

• +715.830.2040 | 800.830.1416

• Myriad Regular font type spanning the length of the Realityworks logo

• These are general contact numbers for domestic and international calls

3) Realityworks website address: www.realityworks.com

• Myriad Bold font type

• This should accompany the Realityworks logo whenever possible

Realityworks Shipping Container Artwork – Download

Realityworks